Visit Britain Campaign Puts the Spotlight on UK Cities

Visit Britain's first international campaign in more than two years - "Welcome to Another Side of Britain" - is shining a light on the destination's diverse cities, which have been hard hit by the pandemic.

"Through branded city-focused content across social media, digital and print platforms, we aim to drive visitors back to Britain's vibrant cities," said Gavin Landry, Visit Britain's executive vice president, The Americas.

"We encourage US visitors to explore these cities and beyond and try something new like rooftop afternoon tea in Liverpool, kayaking on the River Thames or gin tasting at Cardiff Distillery."

The campaign aligns with the UK government's enhanced GREAT campaign, which encourages travelers to see and do things differently.

"In this spirit, our campaign presents Britain's renowned history and heritage with a modern twist, inviting new and returning visitors to discover a side of Britain they may not have expected," Landry said.

"We are highlighting the more surprising side of Britain, such as its buzzing contemporary culture and innovative food and drink scene."

The "Welcome to Another Side of Britain" campaign is targeting visitors that VisitBritain consumer research indicates have the highest intent to travel internationally in 2022.