- by travelpulse
- 01 Apr 2023
European travel-tech company Holidu recently released its Generational Travel Index for 2022, as reported by CNBC. To create its rankings, the company compiled a list of every country in the world's main city, and analyzed them according to specific factors that aligned with the values and travel desires of each generation.
The company's research revealed that 71 percent of Millennials use Instagram at least once per week, and center their travel plans around the destination's food and beverage offerings and that more than half of them are parents with children who still live at home.
In assessing the best cities for Millennial travelers (defined as those born between 1981 and 1995), Holidu took into account which are the most "Instagrammable" (i.e., the number of Instagram hashtags each has accrued), how many of its national dishes made it into the "top 100" and each destination's overall family-friendliness.
Here are Holidu's top five best cities for Millennials:
1. Paris, France
2. Barcelona, Spain
3. Madrid, Spain
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