UK watchdog fines facial recognition firm £7.5m over image collection

The UK's data watchdog has fined a facial recognition company £7.5m for collecting images of people from social media platforms and the web to add to a global database.

The Information Commissioner's Office (ICO) also ordered US-based Clearview AI to delete the data of UK residents from its systems. Clearview AI has collected more than 20bn images of people's faces from Facebook, other social media companies and from scouring the web.

John Edwards, the UK information commissioner, said Clearview's business model was unacceptable. "Clearview AI Inc has collected multiple images of people all over the world, including in the UK, from a variety of websites and social media platforms, creating a database with more than 20bn images," he said.

"The company not only enables identification of those people, but effectively monitors their behaviour and offers it as a commercial service. That is unacceptable. That is why we have acted to protect people in the UK by both fining the company and issuing an enforcement notice."

The ICO, which conducted the investigation in tandem with its Australian counterpart, the Office of the Australian Information Commissioner, had announced a "provisional" intention to fine Clearview AI £17m last November.

The ICO said on Monday it had reduced the fine after taking into consideration a number of factors including representations from the company. The £7.5m final sum is the third largest ever imposed by the ICO.

Announcing its provisional decision last year, the ICO said Clearview AI's technology had been offered on a "free trial basis" to UK law enforcement agencies, although that trial has been discontinued.