'South Park' rebrands as 'South America' in Season 29 premiere mocking Trump's renaming push

Comedy Central's "South Park" returned for its 29th season Wednesday night under a satirical new title, "South America," continuing the show's recent run of political satire related to President Donald Trump.

The episode kicked off with an updated theme song referencing "South America" instead of the town's usual name, "South Park," accompanied by a revised town sign and an animated, unclothed Trump. 

The show also committed to the gag on its official website, changing the name and branding across much of the site and YouTube account to "South America."

While the main plot centered on the town's kids getting hooked on e-bikes, leading to Kenny's death in an e-bike explosion, the "South America" premise satirizes Trump's efforts to rename geographic landmarks.

Ahead of the premiere, "South Park" co-creators Trey Parker and Matt Stone released a statement mocking Trump's renaming conventions and Apple and Google's adoption of the Lake America name.

The joke comes after "South Park" took home an Emmy for Outstanding Animated Program, celebrating the win with another Trump joke showing a cartoon version of the president with his pants down and the caption, "You finally got your Emmy." 

The caption referenced Trump's previous Emmy nominations for his reality show "The Apprentice."

During the show's 27th season, the writers increased their focus on Trump, beginning with the season premiere, "Sermon on the Mount," which depicted the president in a relationship with Satan. The episode won the Emmy for Outstanding Animated Program, marking the show's first win in the category since 2013 and its first since Trump initially took office in 2017.

Entertainment critic Christian Toto argued that the show historically targeted both sides of the political aisle but shifted its approach in its recent Trump-focused episodes.

"The first new 'South Park' episode of the season mostly avoided politics. We'll see if that continues. Will be interesting to see if the ensuing Trump jokes are funny or more 'clapter,' and if creators Trey Parker and Matt Stone return to hitting both sides of the aisle again. It's not as if they lack material on that end. James Talarico alone is worth a half dozen shows," Toto added, referencing Democratic Texas State Rep. James Talarico.

Fox News Digital's Lindsay Kornick contributed to this report.