Most of United Australia party?s videos pulled from YouTube for allegedly violating advertising policy

Three out of every four video ads the United Australia party has posted on YouTube since late September have been pulled by Google for allegedly violating the tech giant’s advertising policies, according to Google’s transparency report.

Since former the Liberal MP Craig Kelly joined the UAP in late August, the party has spent $2.684m on 25 ads run on YouTube, boosting the number of views on the party’s videos into the millions. The spend far outweighs the amount being spent by any other political party. The next nearest is Labor with $60,750.

It is not clear from the report what the removed videos contained or which of Google’s policies they are alleged to have violated.

Labor has previously raised concerns that the UAP was using its platform to undermine confidence in Australia’s response to the Covid-19 pandemic, citing videos in which Kelly questioned the safety of Covid vaccines or promoted the drug ivermectin.

In October Labor’s shadow assistant minister for communications, Tim Watts, wrote to Google asking why the UAP was allowed to remain on YouTube given that some videos had already been removed for allegedly violating its policy. In parliament in October, Watts noted Kelly himself had said he had received one strike, and questioned why the UAP was still allowed on the platform.

Google appears to now be closely scrutinising advertising from the United Australia party. According to Google’s transparency report, 12 of the last 16 ads UAP has paid for - or nearly half of the 25 ads since Kelly became leader - have been pulled by YouTube for violating the company’s ad policy.

Guardian Australia has sought comment from the United Australia party.

The ads had been pulled after UAP had spent either up to $50,000 or more than $100,000 on each of the ads. Google’s transparency report tracks expenditure on political advertising by $50,000 increments.

All but two of the removed ads had between 1m and 10m impressions before removal, the remaining two had between 100,000 and 1m.

Yorke said Google had also taken action with regard to its strikes policy, but did not specify whether the UAP had any strikes left before it would be banned from YouTube.