OYO Parent Company Rebrands to PRISM to Align with Global Travel Growth and Premium Offerings

Oravel Stays Limited, the parent company that oversees the OYO brand, has revealed a shift in its corporate identity to a more expansive name, PRISM. This change is positioned as more than a fresh logo; it is a new charter aligned with the company’s steady growth and widening focus across the world’s hospitality landscape. PRISM combines OYO’s hallmark budget stays with curated premium hotel portfolios, holiday rentals, longer-stay solutions, and professional co-working venues, presenting consumers with a clearly organised, cohesive, and higher-calibre range of travel choices, all delivered under a single, striking banner.