- by travelandtourworld
- 17 Aug 2025
Jamaica Visitor Surge Outpacing Global Destinations
Caribbean nation’s hotel occupancy and visitor arrivals approaching 2019 levels
- by travelpulse
- 01 Dec 2021
- in travel
Jamaican visitor arrivals and hotel occupancy trended sharply higher across November, with airline capacity and consumer demand outpacing other global destinations, according to recent data from the Jamaica Tourist Board (JTB).
In a survey conducted on November 6 and 7 by the Jamaica Hotel & Tourist Association (JHTA), Jamaica hotels averaged a 65 percent occupancy rate, said JTB officials. Additionally, travel technology firm Amadeus has identified Jamaica as leading all other global destinations in terms of visitor demand, with global searches for Jamaica at 38 percent of 2019 levels compared with 24 percent for all other global destinations, said JTB.
American is also utilizing larger 787 Dreamliner aircraft on flights to Montego Bay from cities including Miami, New York, Philadelphia, Orlando, Boston and Dallas.
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Now California joins New York, Nevada, Florida, Hawaii, Oregon, and North Carolina has been significantly impacted by the downturn of tourism brought about due to a combination of factors. International and domestic visitors now have to deal with rising travel costs and skyrocketing airfare and accommodation prices. Further, safety concerns, negative perceptions, and traveling to the US are costs in and of themselves. Strict immigration policies are making it more difficult for foreign visitors to acquire travel visas which, compounded with the long-standing effects of the COVID-19 pandemic, are fundamentally altering travel behavior and the public’s overall perception of travel. These realities have led to a marked decline in most tourism hot spots.
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