Kenya Tourism Board and Visa Partner to Enhance Tourism Through Digital Payments and Data Analytics: Here's The Latest Update

The surge in cross-border transactions, which reached 771 million between June 2023 and June 2024, further underscores the need for reliable, globally accepted payment methods. This growing demand presents a $250 trillion opportunity in cross-border payments, signaling a vital need for more accessible and secure payment solutions for international travelers.

In addition to enhancing payment solutions, Visa will also support KTB with capacity-building initiatives to ensure the board can fully leverage digital tools for tourism growth. This includes providing training and resources to help KTB staff use data analytics and digital payment tools effectively to enhance the visitor experience and improve operational efficiency.

Through this partnership, KTB and Visa are working together to create a more digitally connected and efficient tourism ecosystem in Kenya. By improving payment accessibility, utilizing data insights, and addressing cross-border payment issues, the collaboration will help Kenya attract more tourists and boost the overall economy by promoting tourism spending.

Photo: Kenya Tourism Board