Selling extras? This can transform your hotel's summer revenue potential: How you need to know?

Selling extras is a strategic way to enhance guest satisfaction and significantly boost hotel revenue.

By starting small, focussing on high-margin items, and ensuring proper integration and management, hotels can effectively implement and benefit from an extras strategy.

As the summer season approaches, hotels have a prime opportunity to boost their revenue by offering add-ons to their guests.

Enhancing the guest experience with thoughtfully curated extras not only increases satisfaction but can also significantly impact the hotel's bottom line.

Hotels face several challenges when selling extras through their direct booking channels, but overcoming these can greatly enhance both revenue and guest satisfaction.

Strategically, hotels must balance the desire to boost income with the complexities that come with managing additional services.

Starting small and scaling gradually helps avoid overwhelming staff and guests.

By addressing these challenges, hotels can create a more appealing and profitable direct booking.

Pablo emphasises the importance of strategic pricing when offering hotel extras.

Choosing the right pricing type for each extra is crucial. This means considering both the type of price and the quantity.

For instance, the price might be per person for extras like show tickets or spa access, per room for something like late check-out, or per booking for parking or car rentals.

Instead of only offering extras upon request, hotels now have the opportunity to automatically sell a wide range of extras to all guests booking through their website.

Pablo stresses that offering unique extras can make a hotel stand out, urging hoteliers not to be just another bed provider but to offer something special.

Hotels should ensure that all extras are accurately recorded in their PMS or use the comments field as an alternative. Focus on high-margin items, as low-margin ones may pose risks.