Understory Secures Major Funding to Revolutionize Automation for Experience Providers

The core mission of Understory is to simplify the business side of running an experience-based service, such as tours, events, and activities. By offering an artificial intelligence (AI)-powered platform, the startup equips experience providers with the tools needed to automate key operations like booking, payments, and marketing. This, in turn, helps businesses attract more customers, increase revenue streams, and concentrate on what truly matters: delivering exceptional experiences.

The AI-based tools on offer are designed to be adaptable, catering to the needs of diverse businesses in the experience sector, which includes everything from adventure tours to cooking classes. These tools help providers better manage their operations, ensuring a seamless experience for both businesses and customers alike.

Jonathan Lerner, a partner at Smedvig Ventures, praised Understory for its innovative approach and future potential. He noted that the company is still in the early stages of its journey but has a promising product that can transform how experience providers operate. With the latest funding, Understory plans to continue enhancing its platform to better serve its growing customer base.